A Vendor Advocate is an experienced property professional who works exclusively on behalf of the seller (vendor) to manage and oversee the sales process, from start to finish. Think of us as your personal real estate advisor and project manager, ensuring everything runs smoothly and you get the best possible result.

Unlike a real estate agent who is focused on selling your home (often with their own agenda), a Vendor Advocate is independent. We act purely in your best interest, helping you choose the right agent, negotiate terms, oversee the marketing campaign, and ultimately ensure you’re not undersold or misled.

Assess your property and provide unbiased advice Recommend top-performing local agents Handle agent interviews and negotiate commission fees Help set the correct asking price Review marketing strategies and campaigns Monitor buyer feedback and agent performance Represent you at auction or during negotiations Guide you every step of the way - with no pressure or sales spin

In most cases, there is no additional cost to you. We share the standard commission with the appointed selling agent, meaning you get two professionals for the price of one. No surprises, no extra fees.

Yes. We help you select the right agent based on performance, local knowledge, and integrity. Once appointed, we work alongside them to ensure you receive expert service and maximum value.

Going directly to an agent means you’re relying solely on their advice and motivation, which may not always align with your best interests. A Vendor Advocate brings objectivity, experience, and negotiation expertise, saving you time, stress, and money.

We work with all types of residential properties - from apartments and townhouses to family homes and prestige estates, particularly in the Greater North Shore and Northern Beaches areas.

Independent, expert advice Better agent selection and fee negotiation Smarter marketing decisions Less stress, more confidence Higher sale price outcomes in many cases Seamless communication and oversight

Ideally, as early as possible, before you contact any real estate agents. This ensures we can guide the strategy from the outset and help avoid costly mistakes.

Yes. We can assist with property styling, maintenance advice, and connecting you to reliable trades or service providers to ensure your home is market-ready and appealing to buyers.

Absolutely. We are fully licensed and insured with extensive experience in both real estate sales and vendor advocacy.

Simply contact us for a free, no-obligation consultation. We’ll explain how the process works in detail and discuss your unique needs.